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Land Life Company announces it will plant 3 million trees in 2020



Reforestation company planted 1 million trees in 2019

Amsterdam, Netherlands – January 21, 2020 – Technology-driven reforestation company Land Life is planning to triple its scale in 2020 and plant 3 million trees. This would restore approximately 3,000 hectares of degraded land, roughly the size of 4,200 soccer fields. 

The company reached an important milestone at the end of 2019 by planting 1 million trees. Its recent growth is a result of a business model focused on planting native trees to compensate for businesses’ CO2 emissions. 

Jurriaan Ruys, CEO at Land Life Company: “Planting trees restores degraded land, captures carbon and can increase community resilience. The awareness of reforestation as a means to fight climate change has grown, the carbon offset market has matured and we’ve gone from planting 350,000 trees in 2017 to an estimated 3 million in 2020.” 

Land Life was founded in 2013 with the goal to tackle climate change by restoring the world’s 2 billion hectares of degraded land – that’s the size of China and the United States combined. 

This year, the majority of large-scale plantings will take place in Spain, the United States and Australia. 

The tree plantings also bring economic benefits. In 2019 alone, Land Life created 7,000 days of direct employment in the field, most often for disadvantaged communities. In addition, the reforestation efforts bring investment to tree nurseries, maintenance work and ecotourism.  

Innovative technology to regreen the earth

Technology is critical to restore degraded land at large scale and with increased speed. Land Life tracks trees using special monitoring applications, drones and satellites. The data we gather such as height and GPS location  is logged in Land Life’s database. Using artificial intelligence, we can learn and increase the performance of plantings.

Arnout Asjes, Chief Technology Officer at Land Life Company: “Our unique database uses proprietary algorithms to analyze data and generate site-specific maps to improve tree survival rates. The large-scale reforestation outcome is transparent and successful.” 

From the field 

United States
Land Life partnered with the U.S. Fish and Wildlife Service, University of Texas Rio Grande Valley, Conservation Services and American Conservation Experience to plant 32 different species in Sal del Rey, Texas. This effort helped rebuild the ecosystem for the endangered ocelot. The native wild cat requires high density thorn scrub forests for their habitat. Following up a 100-hectare (approximately 247 acres) planting in 2018, another 150 hectares were added in 2019, which included 250,000 trees/shrubs. Land Life is working on monitoring and data research with the University of Texas Rio Grande Valley.

Land Life worked with local communities in  Cervera, Spain (near the town of  Resoba) to plant 51,000 native trees — including fruit trees — to build resilient forests. In addition to the benefit of carbon capture, this planting catered to the needs of local brown bears. It also helped divert the bears from entering farms and residential areas to forage on gardens and beehives. The brown bear was almost extinct in Northern Spain, and Resoba is one of the last refuges.

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About Land Life Company

Land Life Company was founded in 2013 by former McKinsey partner Jurriaan Ruys and the founder of Bugaboo International, Eduard Zanen, with a shared conviction that innovation and technology are critical to creating climate solutions within our lifetime. Our technology-driven reforestation company is on a mission to help reforest 2 billion hectares of degraded land globally and has led both large-scale and iconic reforestation projects around the world. 

Media Contact

Paula Combs
Land Life Company, Communications Manager