Letter from our CEO

We are celebrating!

We would like to share some important highlights with you from the past year and share our future ambitions. It was a special chapter for us in 2019 as we planted 1 million trees in 7 countries on 5 continents. That’s approximately 1,000 hectares of restored land in just one year!

When we started this company over six years ago, we knew that restoring degraded land by planting trees was a great way to tackle pressing issues such as erosion, flooding and habitat loss. Land Life’s first few years consisted of evolving and developing a business model that makes large-scale plantings possible with a small team of four. Today, with our 25 employees in the Netherlands, Spain and the United States, we’ve managed to plant over 1.5 million trees worldwide on behalf of a variety of customers and partners. It looks like we’re on the right track! So thank you for growing with us.

In 2019, we conducted simultaneous large-scale plantings in Spain and the United States, while using smart mapping technology, drones and satellites to monitor and collect data. We also started using the Risutec, our first automated planting device.

But the best has yet to come. In 2020, we aim to triple our scale and plant at least 3 million trees! We will also start our first plantings in Australia and expand our teams in Spain and the United States.

On the technology side, we plan to continue perfecting our algorithms so we can recognize and measure every unique tree. Our data gathering and analysis will ensure better tree performance in future plantings. This year’s plan also includes a new advanced drone, which will allow us to monitor on an even larger scale. In addition, we are launching our scientific advisory board in 2020.

And there’s more. Starting in October, we will be featured at the Dubai 2020 Expo as a global innovator and global best practice programme. We will also receive an innovation award for our disruptive technologies from Netexplo, a UNESCO partner.

Thank you again for joining us on our journey to restore land around the world!

Jurriaan Ruys, Land Life Company CEO