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Restoring monarch butterfly habitat


Land Life Company joins forces with Arbor Day Foundation to restore critical monarch butterfly habitat

LINCOLN, Neb., June 30, 2020, Alongside key corporate partners International Paper and L’Oreal USA, the Arbor Day Foundation has announced a partnership with the Land Life Company to support reforestation efforts for critical monarch butterfly habitats in Estado de México, Mexico. This partnership will support efforts to replant and restore degraded areas of the Monarch Butterfly Biosphere Reserve, beginning June 2020.

“We are grateful to partners like International Paper and L’Oreal for their commitment to restoring the forest ecosystems that provide the necessities of life for both wildlife and local communities,” said Dan Lambe, president, Arbor Day Foundation.

Each year, millions of monarchs migrate to this area to spend winter among the Oyamel trees, fir trees that protect the butterflies from seasonal rain and cold. However, areas of Zona Nucleo require restoration due to illegal logging and wildfires. Land Life Company works alongside CONABIO (National Commission for Biodiversity Use and Knowledge), CONANP (Ministry of Protected Natural Areas) and the World Wildlife Fund to restore degraded forest land, protecting the monarch’s habitat for generations to come. This initiative also engages local communities that rely on the forest for their livelihoods, water, and food. These communities play a critical role in patrolling monarch nesting grounds to prevent illegal logging.

“It’s a privilege to work with our partners, along with the local communities, who are so passionate to restore this area for a very special butterfly,” said Willemijn Stoffels, chief operating officer at Land Life Company.

The monarch butterfly is an important pollinator that contributes to the health of our planet. However, due to climate change and loss of habitat, especially in Mexico and California, its population has fallen by more than 80 percent since the mid-1990s.

“We are committed to building a better future for people and the planet. By joining forces with the Arbor Day Foundation and L’Oreal, we can make meaningful contributions to both,” said Dr. Alissa Campbell Shaw, senior manager, Community Engagement, and executive director, IP Foundation. “At International Paper, the fiber used to make our products comes from responsibly managed sources. We will not knowingly accept fiber from illegally logged forests or from forests where high conservation values are threatened by management activities. We are so excited to improve this critical habitat while engaging the local community that depends on this forest.”

“We are proud to partner with The Arbor Day Foundation and support its mission to restore and protect the critical forest habitat for over one billion monarch butterflies,” said Stéphane Rinderknech, President and CEO, L’Oréal USA. “The Great Monarch Migration is one of our planet’s most precious natural wonders, and the butterfly is a critical pollinator and the living embodiment of beauty. At L’Oréal, we have a global commitment to sustainability and protecting biodiversity is at the heart of our L’Oréal for the Future program.”