Land Life's Principles
Our promise to deliver high-integrity nature restoration at scale is guided by deeply ingrained principles that direct every decision, action, and strategy. They encapsulate our ethos of restoring the natural world with responsibility, innovation, and precision.
Right Place:
We plant where nature needs it
Additionality
We only work in areas where seeding and planting is required to recreate or restore a forest with its native desired species.
Permanence
We work in locations where land ownership rights are clear and the community supports a restoration action.
Right Trees:
We plant native tree species to build resilient forests
Native
We plant native, locally-sourced species.
Biodiversity
We select the best mix of species, based on the historical and current state of the land.
Adapted
We validate a clear ecological justification in exceptional cases where non-native species are needed to create a resilient forest.
Right People:
We provide an end-to-end service and work with local partners
Global Experts
We follow the guidance of our Scientific Advisory Board and collaborate with internationally recognized universities and organizations.
Local Practitioners
We partner with experienced local foresters, nurseries and institutions.
Right Way:
We are science-based, tech-enabled and field-tested
Empirical
We are not afraid of trying new things and we collect data persistently so we can continuously learn and improve.
Transparency
Stakeholder consultation and engagement happens at each stage and is key to success.
Local Knowledge
To ensure long-lasting forests, we seek to leverage and enhance local knowledge and capacities and offer ways to benefit from the impacts.
Right Intentions:
We put nature first - always
Holistic benefits
Nature and biodiversity restoration or enhancement are always our driving purposes. Reforestation is the means, not the end.
Shared values
We work with customers and partners committed to making a real impact on combating climate change.
Learn more about Our Story
